Sports Nutrition Market: An In-depth Analysis on Size, Share, and Potential till 2029
The sports nutrition market is experiencing dynamic growth, driven by significant consumer trends and preferences. One notable trend is the increasing demand for clean-label products. Consumers today are highly discerning, seeking sports nutrition products that feature clean-label statements such as "No banned substances," "No artificial sweeteners," and "No GMOs." This shift towards transparency and natural ingredients has allowed clean-label products to command a 25% price premium over the category average. This premium is justified by the higher costs associated with sourcing high-quality natural ingredients, ensuring rigorous testing and compliance with stringent regulatory standards, and fostering brand trust and loyalty.
Another key trend shaping the market is the rising popularity of plant-based proteins. Driven by health considerations, environmental sustainability, and ethical concerns, consumers are increasingly turning to plant proteins such as peas and soy. These alternatives are not only perceived as healthier and more sustainable but also cater to dietary restrictions and allergies. The surge in demand for plant proteins is prompting significant market expansion, with companies investing in research and development to improve the taste, texture, and nutritional profile of plant-based products. Brands that successfully leverage these factors are well-positioned to capture a substantial share of this growing market segment.
The powder formulation segment is estimated to hold a larger share throughout
the forecast period.
Mixable powders are prominently favored in the sports nutrition market due to their versatility and consumer appeal. They enable higher dosages of active ingredients and offer customization options, aligning with consumer preferences for tailored supplementation. Protein blends, creatine, stimulants, and branded ingredients like those for muscle enhancement, energy boost, and recovery are particularly sought after in powder formulations. Taste profiles often reflect ingredient types, with proteins commonly paired with creamy dessert flavors and energy ingredients with fruity or acidic profiles. This preference for powders is underscored by their significant presence on best-selling lists across major retailers like Amazon, Walmart, and Bodybuilding.com. In categories such as protein, pre-workout, and post-workout/recovery, ready-to-mix (RTM) powders dominate, showcasing their popularity and consumer preference over alternative formats such as capsules, bars, and ready-to-drink (RTD) products in the sports nutrition sector.
Among various end users, athletes hold the dominant position in the sports nutrition market
Athletes hold a dominant position in the sports nutrition market, driving substantial demand for specialized products tailored to their unique dietary and performance needs. This segment is characterized by a strong emphasis on performance optimization through nutrition, prompting innovations in products like protein bars, powders, and supplements aimed at enhancing energy, recovery, and muscle development. The influence of athletes extends beyond professional sports to fitness enthusiasts, driving consumer preferences towards clean-label, natural ingredients, and personalized nutrition solutions. This trend is reshaping the market landscape, with brands increasingly focusing on targeted formulations and endorsements by top athletes to capitalize on their credibility and influence in promoting sports nutrition products globally.
North America is poised to be the dominant position within the sports nutrition market throughout the forecast period.
There is a significant segment of active lifestyle and performance consumers in North America focusing on weight loss as a primary exercise goal. Approximately one in four active lifestyle consumers and one in six performance consumers prioritize weight loss. This presents an opportunity for products fortified with clinically supported ingredients like Prolibra bioactive whey protein and CapsiAtra dihydrocapsiate, which can appeal to consumers seeking effective weight management solutions through supplements.
Additionally, There is a growing preference among consumers for natural and clean-label products. Despite the popularity of energy drinks as pre-workout options, there is a notable dissatisfaction due to their ingredients and effects. A substantial portion of consumers (69%) prioritize all-natural attributes when choosing food products, indicating a potential market for milder, more natural energy drinks that enhance the pre-workout experience without compromising on effectiveness.
The key players in the sports nutrition market are Abbott (US), Glanbia PLC (Ireland), PepsiCo (US), The Coca‑Cola Company (US), Mondelēz International (US), Quest Nutrition, LLC (US), GNC Holdings, LLC (US), Otsuka Holdings Co., Ltd. (Japan), POST HOLDINGS, INC. (US), and MusclePharm. (US).